222
222 Eye Mark
Narrative Architecture for Technology Founders

Your story is your competitive advantage.
Let's make it impossible to ignore.

Two-Twenty-Two PR helps tech and health-tech founders turn complex innovation into compelling narratives that get press, build credibility, and open doors.

Get the PR Starter Kit
Services
Strategic positioning and messaging for founders, companies, and senior professionals
Founder's Story Architecture
Flagship offering
Most founders already have pieces of the story: a bio, a pitch, a version of how the company began, and messaging that has been added to over time. Founder's Story Architecture brings those pieces together through a series of deep-dive sessions, then builds them into one clear narrative that can carry across your website, LinkedIn, speaking opportunities, media conversations, and everything that comes next.
Includes: origin story, personal positioning, speaking bio, website About page, media narrative angles, and LinkedIn voice.
Need the messaging quickly? See the Founder Messaging Sprint.
Learn more →
Founder Messaging Sprint
Days, not weeks
When you are deep inside something complex or fast-moving, it can be surprisingly difficult to explain it clearly to someone outside the company. The Founder Messaging Sprint is a focused, fast-moving engagement that identifies which parts of your story matter, sharpens how the company is positioned, and turns that thinking into messaging you can actually use across your website, LinkedIn, founder materials, and everyday conversations.
Includes: positioning session, core positioning and value proposition, messaging hierarchy, boilerplate, founder narrative and bio, LinkedIn positioning, homepage messaging, and key talking points.
Learn more →
Pitch Deck Narrative & Messaging
For founders preparing to raise
A pitch deck has to do more than explain the company. It has to decide what an investor needs to understand first, what can wait, and how each slide builds the case for the next. I work through the deck slide by slide, sharpen the positioning, and rebuild the narrative so the story holds together before design enters the conversation.
Includes: deck audit, founder strategy session, investment narrative, positioning, story architecture, full rewrite, slide headlines, differentiation, and founder and team narrative.
Learn more →
Executive Positioning
For senior professionals making their next move
At a certain point, a résumé becomes more than a record of where you have worked. It has to position you for what comes next, and your LinkedIn profile and executive bio have to tell the same story. We begin with a one-on-one strategy session to identify the thread connecting your experience, the accomplishments that support the level you are aiming for, and what someone should understand about you immediately. I then carry that positioning through every part of your professional profile.
Includes: positioning and strategy session, professional narrative development, executive CV rewrite, LinkedIn headline, About section and experience positioning, executive bio, core positioning statement, and one round of revisions.
Learn more →
Press-Ready Sprint
Quick turnaround
Sometimes the story is already there, but the announcement is not. If you have a launch, funding round, partnership, or company news that needs to go out quickly, I will help you find the strongest angle, write the materials, and make sure the story makes sense to someone who has not been sitting inside your company for the past three years.
May include: press release, media pitch, founder quote development, supporting messaging, and press materials.
Strategic PR Counsel
Ongoing advisory
PR decisions rarely happen in isolation. A funding announcement affects how you talk about the company. A launch creates questions about timing, positioning, and which audiences matter. A thought-leadership opportunity only works if the subject is worth attaching your name to. I work with founders as an ongoing strategic partner, helping them decide what to say, when to say it, and where communications can genuinely move the company forward.
May include: media strategy, launch and announcement counsel, thought-leadership development, messaging support, and preparation for interviews or high-stakes conversations.
Website Messaging
Limited availability
Your website is often the first place someone goes after hearing your name, and it should not take five minutes of scrolling to understand what you do. I rewrite website messaging so the company is clear, the positioning comes through, and the language sounds like a person with something meaningful to say, not a collection of phrases borrowed from a pitch deck.
May include: homepage messaging, positioning and value proposition, messaging hierarchy, About page, key product or service pages, and calls to action.
About
Who's Behind Two-Twenty-Two
Deanna D. Siegfried
Deanna D. Siegfried
Founder, Two-Twenty-Two PR

"I help founders articulate who they are when the world has flattened them into bullet points and LinkedIn headlines."

Most founders can describe what they built. Fewer can explain why they built it in a way that feels clear, true, and memorable.

Through deep interviews, I excavate your real story and architect it into language you can actually use — founder origin stories, personal positioning, speaking bios, website copy, media narrative angles, and LinkedIn voice.

This isn't PR in the traditional sense. It's narrative architecture.

I'm Deanna D. Siegfried. I've spent 10+ years in strategic communications, building the narrative foundation for founders across industries you wouldn't necessarily put in the same sentence. Biotech and robotic process automation. Child safety technology and hospitality management platforms. Personalized medicine nonprofits and World Economic Forum leaders who wanted to be on CNBC. Along the way, I've secured coverage in TechCrunch, Forbes, VentureBeat, The Economist, and more. The companies were different. The stages were different. But the work always started in the same place: finding the one true thing at the center of the story, and making sure every word pointed toward it.

Two-Twenty-Two is named after someone important to me. It's personal. And so is the work.

Kind Words
What People Say

"Deanna has a rare ability to turn complexity into clarity. She quickly gets to the core of what a company is really saying — and then expresses it with precision, confidence, and impact. Her writing is sharp, her thinking is strategic, and her standards are exceptionally high. If you're looking for someone who can elevate how your company is understood, she delivers."

Daniela Oren — Corporate & B2B Marketing Manager, LG Electronics Israel

"Deanna is a true PR pro."

Karen Syag — VP Business Development

"Only a real pro with true self-confidence could share this kind of know-how for the benefit of the business community."

Rony Herz — Founder & Creative Director, HERZ Brand Interface

Not Ready for a Strategist?
Start Here.

Get Press-Ready: A PR System for Founders — everything I've learned in 10+ years of tech PR, packaged into templates, checklists, and frameworks you can use this week.

Press release template. Pitch email. Story angles. Media tracker. Founder bio templates. Fully written examples. A 7-day action plan.

$97
Get the Kit

Ready to stop being the best-kept secret in your industry?